eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Looking Into the Future with Zalando

Zalando reported Q1 earnings to somewhat of a mixed bag last week but there were a few standout comments I noticed:

Here are a few takeaways:

  • Unlike many companies, Zalando is giving full-year guidance. Even that is a miracle in today's market. GMV growth is up 14% in Q1, and guiding to double-digit GMV growth this year, and "clear profitability." Likely that means barely profitable, but still.

  • Kids, beauty and sports categories continue to outpace their expectations, offsetting seasonal misses in bridal and other seasonal businesses impacted by the virus.

  • I had written previously about their Connected Retail program - a way to drive traffic into Stores from Zalando's search engine. During this crisis, they did something remarkable -- move to ZERO commissions in April and May for any retail sales they drove.

  • Across all categories, their marketplace is 20% of sales. In Germany, that number is 40%. They are also seeing strong growth in Zalando Fulfillment Services (ZFS), particularly due to supply chain issues across the world.