One of the goals of the crypto movement is that you can trade (virtually) anonymously without revealing your data to any third-party intermediaries. This has some interesting properties but in the long-term I think this will lose out to the mainstream use cases.

For instance. Access to new merchandise is going to be one of the most popular NFT use cases - where the NFT is a token representing a key to exclusive merchandise, or time-limited exclusive merchandise. Those NFTs could of course be distributed to "random" users, but, even today, bounty airdrops are given to a self-selecting group of followers.

Marketers are going to want to add this to the "zero party" data they keep on a consumer, in case you want to send new tokens to consumers in the future based on behavior, access to events (whether physical or virtual) , etc.

Are people going to end up treating wallets as they do "inboxes"? One for private collections, and one for public purposes that you only keep things in temporarily?

#ecommerce #crypto