There are a lot of B2B companies moving into marketplaces like Amazon and lacking what I would call a content factory. IMO this is one of the first things you should setup in a new initiative.

What are the parts of the engine?

1. Assessment. If you have thousands of SKUs it's hard to know where to start. You need to learn how to assess large numbers of SKUs in broad strokes.

2. Prioritization. Take the results of your assessment and build a product backlog.

3. Content Creation. Build out new content - titles, descriptions, imagery, A+ content, etc. Continuously. Understand the priorities in your existing and new content.

4. Forecasting. Once you have developed the content, it's time for forecasting. You need SKU-level forecasts for each SKU to determine the channel potential. In theory you would like to push this sooner but most people don't have the bandwidth and this is time-consuming. These are the parts to nail.

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