Did Shopify Beat Amazon on Black Friday This Year?
#Shopify share of Black Friday. Did they beat Amazon this year?
Let's take it as a given that Black Friday was $8.9B.
1 - Amazon was estimated to have captured 17.9% of Black Friday sales in the US. (Numerator)
2 - Shopify reported $2.9B GMV. Let's say 75% of that is from the US/North America (it may be a bit less).
That's $2.17B.
3 - Does this mean that #Shopify captures 24% of Black Friday sales and #Amazon captures 18% of Black Friday Sales?
¯\_(ツ)_/¯