Over the past few months, I have had the opportunity to work with Toronto-based Convictional, a provider of supplier enablement software designed to expand the range of products offered by a retailer. The company is consistently growing and recently raised $40M to fund its expansion.

Ultimately, the goal of RMW Commerce for this project was to publish an independent research paper with accompanying ROI model discussing the efficacy of the use of supplier enablement software.  This research would mirror similar research performed by Killen & Associates in the past for Ariba.

Why Did Convictional Come to RMW Commerce?

The company’s top priorities are to:

1. Describe and frame the scope of Supplier Enablement software with the goal to establish a leadership position in a new category of eCommerce software.

2. Gain more insight into an “impact equation” that suggests supplier enablement promotes retailer growth.

What Makes RMW Commerce Different

Funded eCommerce startups that are looking to create eCommerce categories (that is: most of them should be!) would definitely be wise to partner with Rick.

Everyone wants to be in the Forrester or Gartner magic squares, but ultimately there are only a few people out there with both operational experience and thought leadership  that understand not only how consumers buy, but also how merchants evaluate and implement Enterprise software.

Rick Watson and his team at RMW Commerce take a thoughtful approach to market positioning that aligns directly with the goals of your company.

Results

Here are just a few ways that Rick’s recommendations helped improve the business:

1. Created a deep, research-rich report that could be used for sales, marketing, and account management teams.

2. Provided an external perspective to internal company experts.

3. Supported the press related to a Series B fundraising announcement with the report, a quote for the press release, as well as a livestream with the Chris Grouchy, co-Founder of Convictional.

4. Provided sufficient research on supplier enablement that allows the company to greatly increase revenue and growth rates.

5. Allowed Convictional to easily identify roadblocks, risks, opportunities, and rewards related to supplier enablement.

6. Successfully created economic insight equations that capture profitability impact related to vendor onboarding times and associated costs 

7. Validated the opportunity for this category to transform not only onboarding, but the entire relationship between brands and their retail partners when implemented. 
   
   

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