Black Friday and Cyber Monday Musings
Why Do Seasonal Sales Periods Like Black Friday Matter?
People don't make more money during seasonal periods. They either push out the future, make priority decisions, or demand more from their retailers. Sometimes all three.
How Do Shoppers Prioritize During the Holidays?
From my mall and shopping highlights I've read already, it seems to me that the big continue to get bigger, and the brands that lack luster continue to struggle in this economy without deep discounts.
What Does It Take to Succeed as a Retailer Today?
Which means, it's about your value proposition and business model. In other words, trust and desirability.
Why Are Discounts Alone Not Enough?
There will always be someone cheaper, and the cheapest price only delays the inevitable. It doesn't prevent it.
What Did Amazon's Black Friday Strategy Reveal?
Seeing Amazon Haul on the Black Friday homepage for the Amazon app told me all I need to know.
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